Sales and Marketing 101 for Real Estate Professionals 4th Edition eBook

Posted: April 22, 2021

There are many marketing and real estate sales books but few that explain marketing principles from a real estate agent’s point of view. This text integrates the four elements of a balanced marketing mix—promotion, place, product, and price. Throughout the text, principles of market research, data analysis, and market segmentation are applied to make the reader a more efficient salesperson. Updated units on technology, online marketing, and social media strategies make this the most comprehensive how-to guide for applying classic marketing and sales techniques to a real estate career.

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Category: Professional Development Product Format: Ebook ISBN: 978-1-07-880131-7 Includes Instructor Resources